BUFFALO, N.Y. (AP) — This March Madness, players can monetize their one shining moments. The NCAA lifted its ban last summer on athletes earning money off their name, image and likeness. Since then all kinds of business opportunities have sprung up from modest online endorsement deals to national sponsorship campaigns. March Madness is a chance for new stars to emerge, such as New Mexico State’s Teddy Allen. By Friday night, there were T-shirts and hooded sweatshirts available for purchase online with a graphic of Allen, the words “BYE BYE” and the score and date of the Aggies’ first NCAA Tournament victory since 1993. And Allen was getting a cut of the sales. And by late Saturday night, Teddy Buckets and the Aggies were done, eliminated by Arkansas 53-48.
AP Photo/Frank Franklin II
New Mexico State guard Teddy Allen reacts during the second half of the team's college basketball game against Connecticut in the first round of the NCAA men's tournament Thursday, March 17, 2022, in Buffalo, N.Y. (AP Photo/Frank Franklin II)
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