Many people have stretch marks, and while they can be caused by pregnancy, weight gain, or weight loss, the biggest contributing factor is genetics.
Over time, stretch marks do fade in appearance, and cocoa butter will not help their appearance. The only thing that really works is vitamin A or retinol creams combined with laser therapy. Dermatologists like Dr. Chesahna Kindred can help you find a regimen that works. Early treatment is also key.
Learn more about dermatology myths here.