Owning a small business can be challenging during the best of times, and the COVID-19 pandemic has produced some unique obstacles that have small business owners wondering how to recover. Mompreneur and Me CEO Christine Michel Carter understands the hardships some owners are facing now, and has some tips to share.
First, it's okay to take a moment to think. There's no need to be a superhero. Many people are juggling the demands of children, work, and the home, and that can be enough.
If you do need to pivot your business, think of a solution that consumers need now. Businesses like Venmo were started in recession to meet specific needs, not necessarily customer wants.
Personalize your business. Customers are more likely to reach out to someone they can identify with. Peel the curtain back on your daily life.
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