DTLR, an area shoe and retail company, wants to help some students pay for college.
They're holding their second annual HBCU scholarship program.
The program pays for five $2,000 scholarships.
To qualify, students have to have a 2.5 GPA.
Other considerations include academic performance, demonstrated leadership, and participation in school and community activities, work experience, a statement of career and educational goals and objectives, unusual personal or family circumstances and an online recommendation.
The company is taking applications online through April 7.