News

Actions

Dunkin' could dump 'Donuts' from its name

Dunkin' could dump 'Donuts' from its name
Posted

Dunkin' is thinking about dumping "Donuts" from its name.

A new location of the chain in Pasadena, California, will be simply called Dunkin', a move that parent company Dunkin' Brands Inc. calls a test. The company says a few other stores will also get the one-name treatment.

The chain wants people to think of its stores as a destination for coffee, although it will still sell doughnuts.

Dunkin' Donuts said it won't make a decision on whether it will change its name until late next year, when it expects to start redesigning stores.

 

Sign up for the Headline Newsletter and receive up to date information.